Driven | Forbes Opens Largest Real Estate Office In Downtown Dubai
Driven | Forbes Global Properties has opened its new headquarters in Downtown Dubai, inside Emaar Square Building 3—just a short walk from the Burj Khalifa. With a total size of 43,000 square feet spread across two floors, it is now the biggest real estate office in the city.
This opening follows the company's major purchase of the same building for AED 505 million in November 2024. That deal was one of the largest in Downtown Dubai last year and reflects the company's confidence in the city's growing real estate market.
The new office is located in one of Dubai's busiest and most important areas—Emaar Square. Being so close to key landmarks like the Burj Khalifa gives the firm a strong presence in the heart of the city. The space itself is built to support collaboration, innovation, and modern real estate advisory services.
Founder and CEO Abdullah Alajaji called this move a "bold and deliberate step" to help his team work better, serve clients smarter, and prepare for what's next in Dubai's real estate sector.
This launch is part of a bigger goal. Driven | Forbes wants to set new standards in the luxury real estate space. With this new office, they're not just growing in size—they're changing how real estate works in Dubai.
The company is moving away from the old, deal-only approach and focusing more on giving advice, using data, and building long-term relationships. This is becoming more important as Dubai's market continues to attract global buyers, investors, and developers.
Dubai is quickly becoming a global real estate hub. Transaction volumes have reached new highs in 2025, and investor interest continues to grow. Key reasons include pro-business policies, improved infrastructure, and a strong demand for premium homes.
Projects like BNW La Perla, a new waterfront apartment development on Al Marjan Island, show how developers are tapping into this demand. With spacious 1 to 3 BHK homes starting at AED 2.3 million, BNW La Perla reflects the kind of lifestyle modern buyers want—quality, comfort, and location.
The new Driven | Forbes office has been designed to support both performance and well-being. It includes:
- Open workspaces for teams to collaborate
- Executive offices and boardrooms
- Training rooms and a dedicated lounge for agents
- A lobby café with an in-house barista
- Recharge rooms, a hair studio, and catering space
Sustainability is also a key focus. The office uses recycled materials, has built-in water stations, and follows energy-saving practices—showing that the company cares about both business and the environment.
To go along with the office launch, the company released its first market study titled Dubai on the Verge of Tier-1 City Recognition. It compares Dubai with global cities like New York, London, and Singapore across 28 indicators, such as infrastructure, safety, economy, and lifestyle.
The results show that Dubai is well on its way to becoming a top-tier global city. This matches what investors and real estate developers are already seeing on the ground.
Driven | Forbes Global Properties isn't just opening a new office—they're raising the bar. The space represents what modern real estate companies need: strong leadership, smart strategy, and a commitment to people.
As Dubai continues to evolve, projects like BNW La Perla and companies like Driven are shaping its future. For buyers and investors looking at long-term value, this indicates that Dubai's real estate story is only just beginning.
